The redesign of the National Guard website focused on a more responsive and accessible experience for potential recruits. To do this, we highlighted life in the Guard, what it takes to get there and the benefits of joining.

2012 National Guard Best Warrior Competition campaign highlighting just how amazing these Soldiers are.

Listening to feedback from operators in the 1-800-GO-GUARD call center, an opportunity was identified to increase the efficiency and effectiveness of the Special Forces website. To create a more interactive and graphic approach, we built an experience to guide visitors through a unique path based on their Special Forces qualifications.