Content Marketing

We believe all content, no matter the platform, must be functional—to motivate and empower audiences to take action. It’s about creating magnetic experiences between you and your customer, in a way that you can actually measure.

That’s why iostudio’s approach to content transcends mere impression—we help you build trust.

 
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Brand Strategy

Whether you're just getting started or just made it onto your first Fortune 500, your brand matters. Don't hand it off to just anybody.

 
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Copywriting

The wrong word can change a conversion to an aversion. A lead to a left. A visitor to a vamoosed. A sale to a sail. We think you get where we're going with this. Words mean things. Full disclosure: We rewrote this blurb about a million times, because we just really, really love words.

Editorial Design

Magazines are still sexy. Always have been. Always will be. We think some of our best work has been editorial—and we're not done yet.

 
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Analytics & Data Visualization

Data by itself is useless. The people who analyze it are where you make your money. Yet another reason—of many—that we prioritize people over things.

 

Infographics

If there's a more beautiful nexus of nerdery than infographics, we want to know. Seriously. Data, pretty pictures, icons, graphs, insights, actionable information ... infographics put all of our Very Favorite Things in one place.

 
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Video Production

We'll never stop being storytellers at heart, and our video team is the best in the business. To be honest, we think you should've heard of them already. They're that good.

Photography

Pictures may be worth thousands of words (and contain millions of pixels), but our favorite thing is to get them to tell just one story.

 
 
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Social Media Management

People who care about their brand write great Facebook posts. People who care about converting those posts into sales have great community management.

 

Email Marketing

85% of all American adults have an email address. Only 80% of Americans are on Facebook. If you're doing Facebook but not email, you're probably marketing wrong.

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The Challenge

The Army National Guard’s force spans 3,500 communities across the country with sporadic internal communication. The lack of centralization hinders a unified mission and singular Guard identity, which hinders retention of its members.

Our Solution

Through intensive audience and client research and audience involvement culminating in the creation of a high-end magazine, website and social media content, we empowered the Guard membership to better understand their service. In this, we crafted GX: The Guard Experience® multimedia marketing, a common ground for all members and a trusted communication outlet recognized by leadership as the go-to source for Guard information. For more than a decade, more than 95 percent of the audience has declared GX products make them feel proud of their service.

 
 
 

Iostudio Delivered

  • Brand planning and logo design
  • GX: The Guard Experience® magazine, featuring 108 pages of custom content per issue
  • Six unique issues of GX each year
  • 220,000 copies of each issue mailed to member homes
  • GXonline.com website and content management system
  • Social media content
  • Video production and photography
  • Editorial design
  • Brand journalism
  • Annual surveys and focus groups
  • Interactive design and development
 

The Challenge

United Parcel Service (UPS) committed to the White House that they would hire 50,000 military veterans, but they lacked the marketing to attract and welcome veterans, and sufficient internal education to recruit and retain veterans. UPS’ marketing partner, Pathways 2 Solutions, envisioned a robust veteran-friendly platform and then sought a team to bring it to fruition.

Our Solution

Activating our subject matter expertise in military recruiting and retention, as well as expertise in content, platform and engagement, we created a two-pronged approach: communicating externally to the recruiting population and internally to UPS supervisors and HR personnel. Externally, we created a content machine to engage and educate veterans, inviting them to see similarities between the military and UPS cultures, as well as the path to an empowering career. Internally, we developed collateral to educate UPS staff, while providing them actionable tools for recruiting and retention.

 
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Iostudio Delivered

  • military.jobs-ups.com website
  • UPS Military Skills Translator web application
  • UPS Military Transition native, smartphone application
  • Video production
  • Copywriting
  • Print and editorial design
  • Interactive design and development
  • Data and analytics
 

The Challenge

Middle Tennessee Lumber (MTL) traces its roots back to the 1930s, yet their brand identity and awareness fell short. 

Our Solution

We dove headfirst into the MTL culture and emerged with their brand focal point: craftsmanship. MTL’s meticulous dedication to the quality of their work provided the foundation on which we built their cross-channel marketing plan.

 
 
 
 

Iostudio Delivered

 
  • Brand planning and logo design
  • Video production
  • midtnlumber.com website design and development
  • Event and display marketing
  • Sales collateral
  • Email marketing
  • Print advertising
  • Merchandise design