Whether it’s a printed book or magazine, a website or a video game, your audiences’ preferences stem from personal, habitual experiences that were instilled in their youth. People over the age of 35 are quick to say, “Print is not dead.” Whether or not that is true, when print champions are hard-pressed for answers on why they feel that way, they always cite an emotional connection to a print product from their past.
Well, what if you grew up in today’s world, where magazines are not the primary or habitually relevant source of information, but instead it’s social media? Then in 20 years, when society has moved on to another source of information sharing, you’ll be waxing poetic on the simpler times of Twitter. Regardless, it’s important to analyze your audiences’ preferences with this in mind. Why do they love platform X so much? What emotional or habitual connection do they have with it? Rather than pushing another new—or your preferred—platform on them, leverage their connections.