NationalGuard.com goes live.
We developed a voice and a message that resonated with millennials. We wanted to challenge, inform and inspire new recruits. So we positioned the Guard as a higher calling. An opportunity to defend our country, help those in need, and gain valuable training.
We built a dynamic, interactive website from the ground up and supported it with a team of soldiers—men and women who could provide informed answers to the toughest questions via phone, text, chat and email.
This seamless interactive experience serves as the primary hub of National Guard marketing. So behind the curtain of NationalGuard.com, we developed a comprehensive tracking tool that enables the Guard to measure the success of every marketing and advertising initiative.