This is a new case study
Created by duplicating the 4 pages that compile our design under a new index
The Army National Guard is a force for community and country. And it takes 350,000 soldiers a year to get the job done. To help the Guard fill its ranks, we began with a comprehensive deep dive, employing analytics and audience research. It quickly became clear that after years of stagnant messaging in a competitive environment, it was time for the Guard to put a stake in the ground.