Keith Kawasaki featured in Content Magazine from the Content Council

Kawasaki.jpg

Our own Keith Kawasaki, VP of Client Services and Contract Management, is featured this week in Content Magazine from the Content Council

In the article, Keith and other content marketing thought leaders share their thoughts on the difference between “content marketing” and “advertising.” 

"To go beyond impressions and create loyalty, we believe every content component must offer nuggets of wisdom that are immediately useful to your audience." — Keith Kawasaki

 

iostudio Participates in the Navy's Distinguished Visitor Embark Program

Last week, one of our iostudio VP’s had a little adventure: he participated in the Navy’s Commander Naval Air Forces Distinguished Visitor Program aboard the USS Nimitz! 

This ship has been in service since 1976, and is the Navy’s oldest (and finest!) aircraft carrier. It accommodates over 5000 crew and has been a part of missions in the oceans around the world. Read more about the USS Nimitz.

The primary purpose of the DV Embark Program is to “[place] key leaders from all sectors of society — corporate, civic, government, education, non-profit and service — aboard a deployed carrier. While aboard, embarkees meet the talented young men and women who bring these ships to life, and they experience first-hand how the Navy is contributing to the security of the United States, and to the stability of the global community.” You can read more about the DV Embark program on the Navy’s website.

We are so pleased that someone on our team was able to take part in such an extraordinary experience and to bring back the insights he gained to share with us. 

Check out some more shots of the trip below!

iostudio takes home the Gold at the 2017 ADDYs!

We're pleased to report that iostudio took home one Gold and five Silver awards at this year's ADDYs! Congrats to the team for all of your hard work!

  • Gold (publication design — cover/editorial spread or feature series) - GX® Legacy Series
  • Silver (branded content and entertainment for online film video and sound, more than five seconds) - MARSOC Tactical Driving
  • Silver (branded content and entertainment for online film video and sound, more than five seconds - MARSOC Heritage
  • Silver (publication design/editorial spread or feature) - GX September 11 Anniversary Feature
  • Silver (publication design — magazine design) - GX Issue 13.5
  • Silver (direct mail, flat single) - Middle Tennessee Lumber: MTL Walking Horse Golden Plank
#winning

#winning

ioHoliday Party

iostudio always kicks off the holiday season each year with a company-wide holiday party, preceded by something we like to call The Santa Store—and who doesn't love a little company swag? The knit caps were a big hit this year!

A good time was had by all: we're glad so many were able to be with us for lunch at The Palm!

November 2016 Awards Recap: Nine New Awards for iostudio!

iostudio took home nine awards for GX®: the Guard Experience Magazine in November. Check out the winning work below! Congratulations to the GX team!

Pearl Awards

GOLD: Best Long-form Writing

GX was recognized for its spectacular long-form writing and story telling with a Gold award. Articles like this one are the reason GX stands out.


FOLIO: Eddie and Ozzie Awards

Best Cover, Custom Publication, Six or More Issues

GX Magazine: Volume 13, Issue 1

We couldn't be more pleased to learn that illustrated covers like this one set GX apart from the pack and set the standard for magazine cover design in the industry. We love creating illustrated covers when the content dictates and we're happy that our passion for this was recognized!

Related to this award for Best Cover, this same issue also received Honorable Mentions for:

  • Best Full Issue, Custom Publication, Six or More Issues
  • Best Overall Design, Full Issue, Custom Publication, Six or More Issues
  • Best Use of Digital Imagery

 

Best Table of Contents, Custom Publication,
Six or More Issues

In some magazines, tables of contents are impossible to find and, when you find them, they're nothing special. At iostudio, we think a lot about user experience in all we do. This informs our opinion on the GX Table of Contents: it's not just for way-finding, it's a destination, too! With all that thinking we do about the table of contents as a story unto itself, we're pleased to recognized in this category as well.

We have endeavored to refine the style and presentation of GX Magazine's table of contents since day one. What we've developed is a layout that presents the substantive articles from the issues (the same ones teased on the cover) in big bold photographs and numbering so that they are easy to find, followed by the predictable cadence of the other sections and stories that make up our "Departments." The result is something solid, modern, and familiar. 

Best Single Feature, Custom Publication,
Six or More Issues

We have a lot of fun with features like this one for "The Evolution of the Rifle," which combines some of our favorite things: product photography, informational graphics, and historical research. Related to this award for Best Single Feature, we also received an Honorable Mention for Best Feature Design, custom publication, six or more issues.

Honorable Mention: Editorial Team of the Year

As we've stated before, we think the GX Editorial team is pretty spectacular. It's an honor to be counted among the ranks of other great publications with a mention in this category (MISC, SUCCESS Magazine, Time Out North America, and others).

Congratulations again to our team!

iostudio Nominated in Eight Categories of the 2016 FOLIO: Eddie and Ozzie Awards

The GX® Magazine team has been nominated once again in multiple categories of the Folio: Eddie & Ozzie Awards. On Monday, October 31, members of our team will be in attendance at the awards luncheon in NYC to see what we have won.

Last year, the team won “Design Team of the Year,” which was a huge honor. This year, we are nominated a second time for “Editorial Team of the Year.” We think we have a pretty good chance. Just look at these smiling faces!

This year, we are nominated in the following categories:

  • Editorial Team of the Year
  • Best Single Feature, custom publication, 6 or more issues
  • Best Full Issue, custom publication, 6 or more issues
  • Best Cover, custom publication, 6 or more issues
  • Best Feature Design, custom publication, 6 or more issues
  • Best Overall Design, full issue, custom publication, 6 or more issues
  • Best Table of Contents, custom publication, 6 or more issues
  • Best Use of Digital Imagery

We’re very excited (and a trip to New York never hurts): keep your fingers crossed for the team! We’ll let you know how it went next week!

Read more about our big win last year!

Congratulations to the io Video Department: Silver Telly Award Winners

Congratulations to the Video Department for winning a Silver Telly Award for the MARSOC "Heritage" video at the 37th Annual Telly Awards! The Telly Award is the premier award honoring the finest film and video productions; groundbreaking web commercials; videos and films; and outstanding local, regional and cable TV commercials and programs.

Out of more than 12,000 entries submitted, an estimated seven to 10 percent are chosen for the Silver Award: the Telly Awards' highest honor. Entrants this year included CNN, NBC, Dell, Disney, ESPN, Ogilvy & Mather, Showtime Networks, Coca-Cola, and Time Warner. So it’s safe to say we competed against—and beat!—some of the best in the business!

If you haven’t seen the video and are wondering what all this commotion is about, please take the time to watch this amazing piece. It’s truly a masterpiece that acknowledges the original MARSOC Raiders from World War II.

Amazing work, Video Team: we can’t wait to see what you produce next!!

iostudio Wins Big at the 2016 American Advertising Awards

Photo by Dusty Draper

Photo by Dusty Draper

iostudio won Gold (and more!) at the 2016 American Advertising Awards on Feb. 27 in Nashville.

At the annual gala event, iostudio took home some of the top honors, winning a Gold Award for publication design for an article in GX: The Guard Experience magazine called “Selma: A March That Moved Mountains,” as well as two Silver Awards for video production for videos for two of our clients: Hillsdale College’s video celebrating the Kirby Center’s five-year anniversary and MARSOC’s video titled “Ground Warfare Training.”

iostudio capped off the night by winning the 2016 Judge’s Choice Award for Diversity for “Selma: A March That Moved Mountains.”

A great night was had by all and this year's theme, “The RADDYs,” was a ton of fun. For some great pictures of the night’s festivities, check out the AAF Nashville Flickr.

Happy Anniversary to the Kirby Center!

Our client, Hillsdale College, is celebrating the five-year anniversary of its Washington, DC-based Allan P. Kirby, Jr. Center for Constitutional Studies and Citizenship. The mission at the Kirby Center is to educate students and elected officials about the Constitution and its underlying principles of liberty.

To mark the occasion, iostudio created a film—we planned the video’s concept, directed and filmed new footage and interviews, and edited the final piece. We think it’s pretty great. 

 


iostudio Wins Big at the Pearl Awards

More hardware for iostudio’s GX®: The Guard Experience magazine! The Content Council Pearl Awards, which honor excellence in content marketing from around the world, handed GX the Gold award for best long-form writing, Silver for best cover and Silver for best long-form video, plus an honorable mention for best print magazine design!

One of those three awards was a Silver, awarding a video we produced for GX as a digital accompaniment to our feature for “Man vs. Bomb.” Watch the video below!

Nashville’s iostudio Named 2015 Design Team of the Year

The GX Magazine Team

iostudio received Design Team of the Year honors at the 2015 Folio: Eddie & Ozzie Awards annual luncheon, held Oct. 19 in New York City. The prestigious award recognizes iostudio’s design staff for its work on GX: The Guard Experience magazine, an official publication of the U.S. Army National Guard that celebrates and supports Guard soldiers and families.

The Folio: Eddie & Ozzie Awards competition, presented by Folio: Magazine, is the magazine industry’s largest competition that encompasses consumer, business-to-business and custom publications in digital and print, honoring editorial and design excellence for more than 20 years. The annual contest attracts entries from many of the nation’s top publications, including Time, National Geographic, People, Food & Wine, and Entertainment Weekly. This year’s competition drew more than 2,800 entries and was judged by a panel of more than 300 industry experts.

In addition to the overall Design Team of the Year award, iostudio and GX received honorable mentions in six editorial and design categories: Editorial Team of the Year; Best Editorial, full issue, custom publication (6 or more issues); Best Series of Articles, custom publication; Best Overall Design, full issue, custom publication (6 or more issues); Best Cover, custom publication; and Best Feature Design, custom publication (6 or more issues).

iostudio was the only finalist in both the overall Design Team of the Year and Editorial Team of the Year categories at this year’s show. This is also the third straight year that iostudio was a finalist in the category of best overall issue in both editorial and design categories.