Numbers don’t lie, and Google is out as the number one web traffic driver for most websites. In fact, they have been for quite a while. So don’t fire your Search Engine Optimization (SEO) experts yet, but if they’re still driving your content program, you’re going to find yourself behind in the what’s-next game.
In my experience, almost all employees want to do well at whatever task they were hired to do. Nobody wakes up and says, “Today, I will fail.” Or, “Today, I will strive for mediocrity!!” The reality is that if your employees aren’t doing exactly what you want, the most likely problem is they just aren’t aware of … what you actually want.
In 2012, Neilsen—the go-to source for consumer information and insights—conducted a study on trust in advertising. What the data company found left many brands scratching their proverbial heads. Turns out, today’s consumers trust earned media (like word-of-mouth recommendations from friends and family) way more than traditional paid advertising.
The key to success for any agency is to hire wildly creative people and keep them motivated. They are the ones who bring amazing products to life, who continually push the envelope both creatively and technologically. But sometimes, it’s hard to keep the energy level up for the life span of a project, or from one project to the next. Whether it’s a heavy workload, budget cuts or holiday distractions, sometimes you can just sense the team is struggling to keep its focus. Heck, even Tom Brady has a bad day every now and then.
If you’re buying advertising but not tracking conversions, you might as well be sending your kid to school but never asking to see their report card. That’s what most ad campaigns do, tracking only click-throughs or visitor traffic. But unless your business model is based on web traffic alone, then visitors don’t mean a whole heckuva lot. Your job isn’t to attract customers—it’s attracting buyers. That’s the only ROI that matters.
Interns: they’re cheap, the good ones bring positive energy to their work and to your company culture, and most of us in the creative industry love sharing our knowledge with the next generation. It’s a win on a lot of levels. But mismanage them, and they’re going to cost you more than they’re worth—even if they’re unpaid.
Live video has been blowing minds since the 1950s. Today, anybody with a Facebook account can engage their followers in real time, right from their phones. To make the most of this feature, here are some best practices, tips and some lessons that we learned from our most popular Live event, which reached over 380K people, and had 46K views and 144 comments—all blowing our client’s average post engagement out of the water.
The content marketing universe hasn’t quite figured out Instagram (IG) Stories yet. We know they’re probably going to be important, and we should be doing them, but like Facebook Live and Snapchat, they’re still on the bleeding edge—mostly because they’re too harrrrd. But here’s what iostudio and I learned when we entered the scary space of Probably-Important and came out with some huge wins.