Your audience wants more than for a story to be told—it may have been told many times already. They want it told the right way. And so, when that story told truly arrives, they recognize it. Instantly.
If you’re buying advertising but not tracking conversions, you might as well be sending your kid to school but never asking to see their report card. That’s what most ad campaigns do, tracking only click-throughs or visitor traffic. But unless your business model is based on web traffic alone, then visitors don’t mean a whole heckuva lot. Your job isn’t to attract customers—it’s attracting buyers. That’s the only ROI that matters.
Interns: they’re cheap, the good ones bring positive energy to their work and to your company culture, and most of us in the creative industry love sharing our knowledge with the next generation. It’s a win on a lot of levels. But mismanage them, and they’re going to cost you more than they’re worth—even if they’re unpaid.
Live video has been blowing minds since the 1950s. Today, anybody with a Facebook account can engage their followers in real time, right from their phones. To make the most of this feature, here are some best practices, tips and some lessons that we learned from our most popular Live event, which reached over 380K people, and had 46K views and 144 comments—all blowing our client’s average post engagement out of the water.
The content marketing universe hasn’t quite figured out Instagram (IG) Stories yet. We know they’re probably going to be important, and we should be doing them, but like Facebook Live and Snapchat, they’re still on the bleeding edge—mostly because they’re too harrrrd. But here’s what iostudio and I learned when we entered the scary space of Probably-Important and came out with some huge wins.