Content Marketing

We believe all content, no matter the platform, must be functional—to empower and motivate audiences to take action. It’s less about simple awareness and more about magnetic and measurable experiences between you and your customer.

That’s why iostudio’s approach to content transcends merely creating an impression—we help you build trust.


Capabilities

Artboard 1 copy 2.png

Brand Strategy

Bacon ipsum dolor amet tenderloin pork chop short loin spare ribs filet mignon cow, pastrami andouille. Strip steak flank spare ribs sausage pork chop ham hock beef, capicola hamburger ball tip ham boudin brisket landjaeger tri-tip. Sirloin ground round doner t-bone leberkas. 

Standin1 Copy 3.png

Analytics & Data Visualization

Bacon ipsum dolor amet tenderloin pork chop short loin spare ribs filet mignon cow, pastrami andouille. Strip steak flank spare ribs sausage pork chop ham hock beef, capicola hamburger ball tip ham boudin brisket landjaeger tri-tip. Sirloin ground round doner t-bone leberkas. 

Standin1 Copy 4.png

Video Production

Bacon ipsum dolor amet tenderloin pork chop short loin spare ribs filet mignon cow, pastrami andouille. Strip steak flank spare ribs sausage pork chop ham hock beef, capicola hamburger ball tip ham boudin brisket landjaeger tri-tip. Sirloin ground round doner t-bone leberkas. 

Standin1 Copy 5.png

Copywriting

Bacon ipsum dolor amet tenderloin pork chop short loin spare ribs filet mignon cow, pastrami andouille. Strip steak flank spare ribs sausage pork chop ham hock beef, capicola hamburger ball tip ham boudin brisket landjaeger tri-tip. Sirloin ground round doner t-bone leberkas. 

Editorial Design

Bacon ipsum dolor amet tenderloin pork chop short loin spare ribs filet mignon cow, pastrami andouille. Strip steak flank spare ribs sausage pork chop ham hock beef, capicola hamburger ball tip ham boudin brisket landjaeger tri-tip. Sirloin ground round doner t-bone leberkas. 

Photography

Bacon ipsum dolor amet tenderloin pork chop short loin spare ribs filet mignon cow, pastrami andouille. Strip steak flank spare ribs sausage pork chop ham hock beef, capicola hamburger ball tip ham boudin brisket landjaeger tri-tip. Sirloin ground round doner t-bone leberkas. 

Infographics

Bacon ipsum dolor amet tenderloin pork chop short loin spare ribs filet mignon cow, pastrami andouille. Strip steak flank spare ribs sausage pork chop ham hock beef, capicola hamburger ball tip ham boudin brisket landjaeger tri-tip. Sirloin ground round doner t-bone leberkas. 

Social Media Management

Bacon ipsum dolor amet tenderloin pork chop short loin spare ribs filet mignon cow, pastrami andouille. Strip steak flank spare ribs sausage pork chop ham hock beef, capicola hamburger ball tip ham boudin brisket landjaeger tri-tip. Sirloin ground round doner t-bone leberkas. 

Mock1.jpg

Email Marketing

Bacon ipsum dolor amet tenderloin pork chop short loin spare ribs filet mignon cow, pastrami andouille. Strip steak flank spare ribs sausage pork chop ham hock beef, capicola hamburger ball tip ham boudin brisket landjaeger tri-tip. Sirloin ground round doner t-bone leberkas. 

 
Screen Shot 2017-07-16 at 3.20.44 PM.png

The Challenge

The Army National Guard’s force spans 3,500 communities across the country with sporadic internal communication. The lack of centralization hinders a unified mission and singular Guard identity, which hinders retention of its members.

Our Solution

Through intensive audience and client research and audience involvement culminating in the creation of a high-end magazine, website and social media content, we empowered the Guard membership to better understand their service. In this, we crafted GX: The Guard Experience® multimedia marketing, a common ground for all members and a trusted communication outlet recognized by leadership as the go-to source for Guard information. For more than a decade, more than 95 percent of the audience has declared GX products make them feel proud of their service.

 
 

Iostudio Delivered

  • Social media content
  • Video production and photography
  • Editorial design
  • Brand journalism
  • Annual surveys and focus groups
  • Interactive design and development
  • Brand planning and logo design
  • GX: The Guard Experience® magazine, featuring 108 pages of custom content per issue
  • Six unique issues of GX each year
  • 220,000 copies of each issue mailed to member homes
  • GXonline.com website and content management system

The Challenge

United Parcel Service (UPS) committed to the White House that they would hire 50,000 military veterans, but they lacked the marketing to attract and welcome veterans, and sufficient internal education to recruit and retain veterans. UPS’ marketing partner, Pathways 2 Solutions, envisioned a robust veteran-friendly platform and then sought a team to bring it to fruition.

Our Solution

Activating our subject matter expertise in military recruiting and retention, as well as expertise in content, platform and engagement, we created a two-pronged approach: communicating externally to the recruiting population and internally to UPS supervisors and HR personnel. Externally, we created a content machine to engage and educate veterans, inviting them to see similarities between the military and UPS cultures, as well as the path to an empowering career. Internally, we developed collateral to educate UPS staff, while providing them actionable tools for recruiting and retention.

 
Screen Shot 2017-07-16 at 4.01.42 PM.png
 

Iostudio Delivered

  • Copywriting
  • Print and editorial design
  • Interactive design and development
  • Data and analytics
  • military.jobs-ups.com website
  • UPS Military Skills Translator web application
  • UPS Military Transition native, smartphone application
  • Video production

The Challenge

Middle Tennessee Lumber (MTL) traces its roots back to the 1930s, yet their brand identity and awareness fell short. 

Our Solution

We dove headfirst into the MTL culture and emerged with their brand focal point: craftsmanship. MTL’s meticulous dedication to the quality of their work provided the foundation on which we built their cross-channel marketing plan.

 
 
 
 

Iostudio Delivered

 
  • Brand planning and logo design
  • Video production
  • midtnlumber.com website design and development
  • Event and display marketing
  • Sales collateral
  • Email marketing
  • Print advertising
  • Merchandise design