Field Guide to Functional Content Marketing  


Functional content marketing is ultimately about empowering your audience through brand messaging—and empowering yourself and your clients with an understanding of the impact of your marketing.

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About the Authors


Keith Kawasaki and Gene Bedell are vice presidents at iostudio, a marketing agency headquartered in Nashville, Tennessee. Both Keith and Gene have developed the marketing strategy for hundreds of branded publications, digital experiences and integrated campaigns for monolithic brands, microbrands and government agencies. They enjoy talking about marketing to anyone who will listen, and sometimes to folks who don’t.