More insights to come!

Stay tuned, or you can get the entire Field Guide via the link above!

About the Authors


Keith Kawasaki and Gene Bedell are vice presidents at iostudio, a marketing agency headquartered in Nashville, Tennessee. Both Keith and Gene have developed the marketing strategy for hundreds of branded publications, digital experiences and integrated campaigns for monolithic brands, microbrands and government agencies. They enjoy talking about marketing to anyone who will listen, and sometimes to folks who don’t.