Built on three core components, GX became the magnetic experience the Guard needed.

  1. Audience and client research
    iostudio embedded into the Guard culture through thousands of hours in the field, amassing a network of more than 10,000 reliable contacts at all levels: Federal, State/Territory, unit, Soldier, family, employer and supporting agencies. Continuous engagement with this audience and the client fosters an unparalleled subject matter expertise nationwide. 
  2. Audience involvement
    We activate our network to take ownership in the magazine’s content. A majority of the stories and photos are by Guard Soldiers and family members. 
  3. Audience empowerment
    Our skilled in-house editors ensure that every piece of content is functional content. By functional content, we mean content that readers can put into action, content that serves as a life coach, and content that compels readers to share it. Every article and photo in GX works toward the empowerment of Soldiers and their families to live healthier, happier lives and with a greater balance between their military and civilian lives.