We built a one-stop shop connecting parents with critical resources benefiting their families.
iostudio conducted a 90-day discovery, talking to parents, community leaders and state employees working with families. We learned that parents and childcare givers needed a one-stop resource with help for raising happy and healthy kids. Through some inventive branding and a lot of elbow grease, we created, organized and streamlined the state’s information to build kidcentraltn.com.
This comprehensive online hub includes a Website where families can learn insights on child development, education and health, while conveniently accessing state services through the only searchable directory of family-specific state programs. The site also allows users to create a secure My Profile account to receive important milestones regarding their children’s physical, mental and emotional development. Amplifying the reach of kidcentraltn.com, we deliver state messages to families through their preferred digital channels with a strategy for email, social media and search engine marketing.