Storytelling is an ancient human instinct. And today, if we want our audience to listen and see (we do), that means we need to execute story with video.
In 2012, Neilsen—the go-to source for consumer information and insights—conducted a study on trust in advertising. What the data company found left many brands scratching their proverbial heads. Turns out, today’s consumers trust earned media (like word-of-mouth recommendations from friends and family) way more than traditional paid advertising.