Functional Content Goes to the Super Bowl

Functional Content Goes to the Super Bowl

For marketers, the Super Bowl is basically the Super Bowl of advertising, where we see the best and brightest of our industry show off their best stuff. With every commercial break, agencies at the top of their game are competing for more than sales—it’s really cultural relevance they’re chasing.

Rebuilding SEO — Social is the New Search

Rebuilding SEO — Social is the New Search

Numbers don’t lie, and Google is out as the number one web traffic driver for most websites. In fact, they have been for quite a while. So don’t fire your Search Engine Optimization (SEO) experts yet, but if they’re still driving your content program, you’re going to find yourself behind in the what’s-next game.

Evaluating Your Most Valuable Asset: Employees

Evaluating Your Most Valuable Asset: Employees

In my experience, almost all employees want to do well at whatever task they were hired to do. Nobody wakes up and says, “Today, I will fail.” Or, “Today, I will strive for mediocrity!!” The reality is that if your employees aren’t doing exactly what you want, the most likely problem is they just aren’t aware of … what you actually want.