When you’re publishing content that’s going to represent your business, writing headlines that work might be the most important thing, but it’s not the only thing.
Your employees bring a world of experiences with them to the office every day. If you’re lucky, you get to learn from them. That’s why this holiday season, we’ve asked a few iostudians to share from their heart what’s important to them during this time of the year. They get the microphone. We get to soak it all in.
Numbers don’t lie, and Google is out as the number one web traffic driver for most websites. In fact, they have been for quite a while. So don’t fire your Search Engine Optimization (SEO) experts yet, but if they’re still driving your content program, you’re going to find yourself behind in the what’s-next game.
In my experience, almost all employees want to do well at whatever task they were hired to do. Nobody wakes up and says, “Today, I will fail.” Or, “Today, I will strive for mediocrity!!” The reality is that if your employees aren’t doing exactly what you want, the most likely problem is they just aren’t aware of … what you actually want.