Here’s what you need to know to market your brand on Instagram today, using the latest features.
Live video has been blowing minds since the 1950s. Today, anybody with a Facebook account can engage their followers in real time, right from their phones. To make the most of this feature, here are some best practices, tips and some lessons that we learned from our most popular Live event, which reached over 380K people, and had 46K views and 144 comments—all blowing our client’s average post engagement out of the water.
The content marketing universe hasn’t quite figured out Instagram (IG) Stories yet. We know they’re probably going to be important, and we should be doing them, but like Facebook Live and Snapchat, they’re still on the bleeding edge—mostly because they’re too harrrrd. But here’s what iostudio and I learned when we entered the scary space of Probably-Important and came out with some huge wins.