Welcome to the FIFA World Cup, with its worldwide audience! Today’s POV identifies the ads that make the most of this huge opportunity—and how they do it.
In 2012, Neilsen—the go-to source for consumer information and insights—conducted a study on trust in advertising. What the data company found left many brands scratching their proverbial heads. Turns out, today’s consumers trust earned media (like word-of-mouth recommendations from friends and family) way more than traditional paid advertising.