ADVERTISING

Functional Content Goes to the Super Bowl

Functional Content Goes to the Super Bowl

For marketers, the Super Bowl is basically the Super Bowl of advertising, where we see the best and brightest of our industry show off their best stuff. With every commercial break, agencies at the top of their game are competing for more than sales—it’s really cultural relevance they’re chasing.

Stop Making Ads, Start Telling Stories

Stop Making Ads, Start Telling Stories

In 2012, Neilsen—the go-to source for consumer information and insights—conducted a study on trust in advertising. What the data company found left many brands scratching their proverbial heads. Turns out, today’s consumers trust earned media (like word-of-mouth recommendations from friends and family) way more than traditional paid advertising.