Content marketing can help you be heard above today’s social media hubbub, especially in industries where profits live or die based on trust level.
Numbers don’t lie, and Google is out as the number one web traffic driver for most websites. In fact, they have been for quite a while. So don’t fire your Search Engine Optimization (SEO) experts yet, but if they’re still driving your content program, you’re going to find yourself behind in the what’s-next game.
In 2012, Neilsen—the go-to source for consumer information and insights—conducted a study on trust in advertising. What the data company found left many brands scratching their proverbial heads. Turns out, today’s consumers trust earned media (like word-of-mouth recommendations from friends and family) way more than traditional paid advertising.