As content marketers, we’re a pretty eclectic bunch. That means our booklist crosses a lot of genres.
In my experience, almost all employees want to do well at whatever task they were hired to do. Nobody wakes up and says, “Today, I will fail.” Or, “Today, I will strive for mediocrity!!” The reality is that if your employees aren’t doing exactly what you want, the most likely problem is they just aren’t aware of … what you actually want.
The key to success for any agency is to hire wildly creative people and keep them motivated. They are the ones who bring amazing products to life, who continually push the envelope both creatively and technologically. But sometimes, it’s hard to keep the energy level up for the life span of a project, or from one project to the next. Whether it’s a heavy workload, budget cuts or holiday distractions, sometimes you can just sense the team is struggling to keep its focus. Heck, even Tom Brady has a bad day every now and then.
Interns: they’re cheap, the good ones bring positive energy to their work and to your company culture, and most of us in the creative industry love sharing our knowledge with the next generation. It’s a win on a lot of levels. But mismanage them, and they’re going to cost you more than they’re worth—even if they’re unpaid.