Marc Acton has spent 8 years marketing America. Here are four lessons any business can take from what he’s learned.
Your employees bring a world of experiences with them to the office every day. If you’re lucky, you get to learn from them. That’s why this holiday season, we’ve asked a few iostudians to share from their heart what’s important to them during this time of the year. They get the microphone. We get to soak it all in.
In my experience, almost all employees want to do well at whatever task they were hired to do. Nobody wakes up and says, “Today, I will fail.” Or, “Today, I will strive for mediocrity!!” The reality is that if your employees aren’t doing exactly what you want, the most likely problem is they just aren’t aware of … what you actually want.