Storytelling is an ancient human instinct. And today, if we want our audience to listen and see (we do), that means we need to execute story with video.
In 2012, Neilsen—the go-to source for consumer information and insights—conducted a study on trust in advertising. What the data company found left many brands scratching their proverbial heads. Turns out, today’s consumers trust earned media (like word-of-mouth recommendations from friends and family) way more than traditional paid advertising.
The content marketing universe hasn’t quite figured out Instagram (IG) Stories yet. We know they’re probably going to be important, and we should be doing them, but like Facebook Live and Snapchat, they’re still on the bleeding edge—mostly because they’re too harrrrd. But here’s what iostudio and I learned when we entered the scary space of Probably-Important and came out with some huge wins.