By: POV Editorial Staff
One of our editors has a son who is into soccer. Like, really into soccer. He talks to his sister about it, who has now learned that, when he starts up, it’s best to just let it happen. He talks to his step-mom about it, who is legally obligated to humor him. A few months ago, on a trip visiting grandparents in Florida, this kid’s grandfather—who is just as soccer-crazy as his grandson—and the boy talked soccer literally the entire trip. No other subject was even entertained with any seriousness.
When you love something, like, really looove something, you share it with the world. That’s what Point of View—or “POV”—is all about. It’s iostudio’s chance to share with you what we love. For us, those things range from data-driven user experience, to efficiency in content creation, to the best techy tools for managing creative projects. It’s all the stuff our most passionate iostudians won’t shut up about.
But really, if geeking out over stuff like data visualization, functional content, and user experience architecture is wrong, we don’t want to be right. That’s just our point of view. Check in tomorrow for our first official post!
If your customers or clients are making life choices, don’t pretend otherwise! Instead, meet that challenge head-on.
For marketers, the Super Bowl is basically the Super Bowl of advertising, where we see the best and brightest of our industry show off their best stuff. With every commercial break, agencies at the top of their game are competing for more than sales—it’s really cultural relevance they’re chasing.