Marc Acton has spent 8 years marketing America. Here are four lessons any business can take from what he’s learned.
Numbers don’t lie, and Google is out as the number one web traffic driver for most websites. In fact, they have been for quite a while. So don’t fire your Search Engine Optimization (SEO) experts yet, but if they’re still driving your content program, you’re going to find yourself behind in the what’s-next game.
The key to success for any agency is to hire wildly creative people and keep them motivated. They are the ones who bring amazing products to life, who continually push the envelope both creatively and technologically. But sometimes, it’s hard to keep the energy level up for the life span of a project, or from one project to the next. Whether it’s a heavy workload, budget cuts or holiday distractions, sometimes you can just sense the team is struggling to keep its focus. Heck, even Tom Brady has a bad day every now and then.