Middle Tennessee stood up to the bully.
Our solution was to create the Notes from Hunger campaign. It painted hunger as a cold, indiscriminate bully who can impact anyone. Targeted print and outdoor advertising let people know how far even a small donation can go to defeat hunger.
The results were inspiring. Our community responded in a big way and Second Harvest reported a 19.1 percent increase in online fundraising during the 2014 campaign. Here’s the number that really matters: 331,580 more meals were provided in Middle Tennessee, pushing the overall impact of the campaign to an incredible milestone—more than 2 million meals provided by online donors.
In addition to the Notes from Hunger campaign, we’ve had the privilege of working with Second Harvest on several other equally inspiring projects.